Find Your Signal — book cover: the title in misregistered cyan, magenta and amber, subtitled “Why good companies work harder to make less money, and the three questions that fix it”, by Andy High

Find your Signal

Why good companies work harder to make less money. And the three questions that fix it.

Revenue's flat. Or it's up, and the margin didn't come with it, and nobody can tell you where it went. Marketing blames sales. Sales blames product. Everyone is working more hours than they were two years ago and none of it is showing up at the bottom.

You are not unclear about your company. That's the trap. Ask your leadership team who the customer is and you'll have an answer in four seconds. Ask all six of them and you'll have four answers.

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224 pages. Kindle $12.99, paperback $24.99, hardcover $34.99.

Buying for a team? Get in touch — bulk orders ship direct, and if you're putting it in front of your leadership group I'd rather know.

What the book is about.

Find Your Signal is Andy High's field guide to why good companies work harder to make less money. It gives a name to each pattern behind it, and sorts every one of them into the three places a business actually breaks: what you actually are, how you compete, and who actually gets it. Written for founders and CEOs of companies between $10M and $50M in revenue.

That's nearly every company. The good news is, it is only breaking in three places.

Receiver — who's actually buying, not the persona on your wall

Signal — what you actually sell, not what's on the website

Transmission — whether any of it survives the trip

Three answers. One sheet. Short enough that nobody at your company can hide from it.

The author

Andy High

Andy High spent over twenty years running revenue operations across music, healthcare, personal finance, insurance, real estate, education, and more. He has been the head of marketing, the VP of Sales, the product owner, and the Salesforce admin; sometimes in the same year.

He's carried the number at $10 million and at $100 million, and run teams north of a hundred people. Across all of it, the same machine. And the same three parts nobody's looking at.

More about Andy

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