The Signal Assessment
Twenty-one questions, six or seven minutes, and no score at the end. You get a named pattern instead — the kind of thing you can repeat out loud on Tuesday without a framework diagram.
Most assessments hand you a number out of a hundred, which invites you to improve the number instead of the business. This one hands back a partly-filled Signal Sheet: your own answers where you had them, and honest blanks where the work hasn't been done yet. The blanks are the useful part.
Five sections, in the order the argument runs.
Not in book order — in the order a person can actually answer them. It opens on a customer you can picture and doesn't mention money until question eight.
Who's actually listening
Whether you can name what she was afraid of the week before she paid you. Whether anybody picked up the phone and asked the last five who left.
What you actually are
Whether the thing you're proudest of building is load-bearing. How long it would take you to produce margin by line.
How it goes out
Whether your homepage headline would look ridiculous on a competitor's site. What falls out of your salesperson's mouth at 2:14 on a Wednesday.
What's piled up
What got added one reasonable decision at a time. What your comp plan pays people to do on a Tuesday when nobody's watching.
What happens Monday
Whether a strategy taped to the wall would cost you anything. What's coming in the next eighteen months.
No score, on purpose
Every assessment in the referral orbit hands an owner a number. A number invites you to improve the number, which is how a company ends up optimizing a dashboard instead of fixing a business.
No obviously right answers
Nobody picks the confession about themselves, so none of the questions have one. Some of the loudest answers are the most confident-sounding options on the screen.
The pattern is free
Diagnosis, in full, no email. The sheet costs an address, and the only thing that arrives is the sheet. Andy reads the replies himself.
A named pattern, and the page it came from.
A named pattern, straight out of the book. Something you can repeat out loud on Tuesday without drawing a diagram.
A partially-completed Signal Sheet: your own answers where you had them, and honest blanks where the work hasn't been done yet.
The runner-up read, so you know what's second loudest and what to leave alone for now.
No number. No percentile, no letter, no benchmark against companies you have never met.
Three doors, in temperature order.
Every pattern is a chapter. If yours lands, the whole argument is in Find Your Signal — the cases, the physics, and what to do about it. That one costs a book and no email.
Warmer: reply to the email and I’ll send the Kitchen Table questions. Sit down with your partner, a bottle of wine, and about an hour.
Warmest: if the blanks on your sheet are the ones you’ve been circling for a year, say so and we’ll talk. No calendar link, no deck, no forty-slide follow-up.
Before you start.
How long does the Signal Assessment take?
Twenty-one questions, about six or seven minutes. There's no sign-up to start and you can see the whole thing before giving us an email.
Do I get a score?
No, deliberately. You get a named pattern, straight out of the book. A score invites you to argue with the number instead of looking at the machine.
Is it free?
Yes. No card, no call booked, no 40-slide deck at the end of it.
What do I actually get at the end?
The named pattern, a partly-filled Signal Sheet with your answers in it — including the blanks, which are the honest part — and three suggested next steps.